Here’s the 9th installment of the Blog & Traffic Report. Think of it as a Cliffs Notes for blogging. Be sure to sign up for my weekly blogging newsletter where I share updates and the latest information – plus announcements when the latest report is available.
I write these as a way to collect information that I’m learning and I’ve decided that it’s too good not to share! So, you get the benefit of everything I find in a month … all right here. Plus, I share things that worked on my site.
You can now target Pinterest ads like you can on Facebook. Like with Facebook ads, you’ll be able to target people who are on your email list or have visited your website. And you’ll be able to create lookalike lists to target.
Nothing new to report.
SOCIAL MEDIA SCHEDULING
I’m still testing Meet Edgar. It’s not very intuitive and so it’s been a struggle to get my content in there and learn how to best utilize the features.
Pinch of Yum mentioned the importance of setting up Google Search Console. Can I be honest with you? Before I read it, I’d never heard of it. I know, I know, I feel like I should know. But the truth is that I’m a one woman show, and a busy mom. I can’t know everything. (Although I tell my kids I do!)
No work, and no progress on this front. Still laser-focused on Facebook and Pinterest.
Great article from Jen Snyder of WomenWinningOnline.com detailing an outline for your welcome email. I love how she connects with her new subscriber by telling something interesting about herself. If you follow her outline you’ll end up with a pretty great welcome message for your readers.
SRT file creation. This is important information. I found a person on Fivrr and had two videos transcribed into SRT files for $6/video. This was well worth it.
Let’s step back for a second. What’s an SRT file?
It’s basically a transcript of the audio of your video with timestamps so that when uploaded to YouTube or Facebook it will show the text on top of your video. Since people watch video on Facebook without audio, it’s become crucial to include.
Can you get an SRT file done cheaper than $6? Sure. Could I do it myself? Sure. But I found paying someone six bucks to do it for me saved me tons of time.
I’ve been talking about brain space lately and this is a great example. The amount of time small tasks take up in your brain is important to think about. Even though you could easily spend just 30 minutes transcribing a video, it’s taking up space in your brain to think about it, do perform the task and it’s space you could be using to think about more strategic things.
And, we know that time is money.
I took a quick ecourse about making printables in excel from Laura of IHeart Planners.com. The course was only $25 (retail is $50 – I think I was in one of her sales funnels and got an offer for half off the price of the course) and was only an hour so I couldn’t resist. I don’t like spending too much money on courses and ebooks. Most of them have information I feel I already know, but Laura’s was really good. And I loved that it was only an hour. I got just what I needed from it and can create great looking printables in excel.
While I use Canva primarily as my graphics program, I find it limiting sometimes, especially when creating lines. Excel is perfect since it uses a grid system.
Nothing new to report.
Traffic is down 6% this month from October, but is up 142% from last November. Like last month, I’m working on the overall yearly upward trend. Although I want month to month growth, I’m just really glad that my annual growth is increasing so much. This is what I’m concentrating on and it’s what keeps me going.
1 Blog Traffic Report for September
INVESTMENT IN BLOG
Took out a Facebook ad. I’m continuing to spend a small budget on Facebook ads. I find it’s the best way to learn what’s working.
I boosted two Pins on Pinterest. One was a maple bacon cinnamon roll, the other was my Christmas bundt cake. The Christmas pin did really well and I got more than 2,000 pins from it. Well worth the investment.
GOALS FOR DECEMBER
Strategize blog plan for 2017
Read October’s report